The vision of owner, winemaker and founder, Bruno Le Breton

When I arrived at Domaine de la Jasse in 1995, my former boss and owner at the time asked me to create the “everyday Grand Cru”. When I took over the business and bought the estate in 2008, I made this ambition a priority. A Grand Cru is a wine whose taste is unanimously recognised as outstanding – when a bottle is placed on the table, it is the sign of a special occasion. I want our wine enthusiasts to be proud to uncork our wines and that, in addition to the pleasure they derive from savouring it, they can rest assured that this wine has been made with all due regard for the needs of our vineyard sites, our employees, our neighbours and our loyal ambassadors.

By committing to work sustainably, I have chosen to have a positive impact on the world around us. In the past, the wine industry and organisations have created endorsements and benchmarks that have gradually become meaningless to the global citizen. CSR implies choosing to turn to your stakeholders and interact with them to present them with something simple: what do you expect from us; this is what I expect from you.